In this essay, Davin Heckman argues that works of electronic literature often provide occasions for cultivating attention in a mutable cultural landscape. Through readings of John Cayley, YHCHI, Rob Wittig, and Richard Holeton, Heckman points to a poetics of technical estrangement by which new media is opened up to deliberative reading, and thus presents contemporary readers with the opportunity to develop critical practices appropriate for the conditions of neoliberalism.