10:01 by Lance Olsen and Tim Guthrie is a Web-based digital incarnation of Lance Olsen’s print novel of the same title (published by Chiasmus Press in 2005). The narrative is set in a movie theater in the Mall of America in the United States and documents the ten minutes running up to the beginning of the main feature. Towards the chronological end of the narrative, an explosion occurs. However, it is not clear as to whether the explosion happens within the movie theater, on a movie trailer or only in the mind of one of the characters.
10:01 is narrated by an omniscient third-person narrator who, somewhat uncannily, has access to the thoughts and feelings of the characters. Accordingly, the narrative is primarily concerned with the internal musings, memories and speculations of the movie theater audience members and ends, chronologically at least, when the movie begins. In terms of navigation, readers can experience the narrative chronologically by following a time line at the bottom of the screen. Alternatively, they can follow individual characters, focusing on their personal thoughts and actions and thereby consigning their place in the overall chronological sequence to a background detail. The text is accompanied by occasional music and/or sound effects, still and moving images, and hyperlinks to external websites.